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The New Search Engine Optimization
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April 2013 saw the seo landscape completely change effecting users of Search and seo specialists alike. The poor quality changes in the Google SERPs have been so dramatic after the Penguin update that huge amounts of search engine optimization companies have went bankrupt.
Many seo companies show their success ranking sites for keywords that get less than 200 hits per month. A total waste of money.
Michael McGrath owns and operates McGrath Enterprise Seo. McGrath Enterprise Seo Services give amazing info, guides and advice over at make seo services money quickly.
In addition 10s of thousands of ordinary people who had been employed in the internet marketing industry have lost their jobs. Meanwhile the search engine giant Google increased their paid advertising revenue by 42% just a coincidence?.
Sadly, even the small amount of seo agencies that have stayed active after the devastating effects of the Penguin update have failed to update their search engine optimization knowledge.
In these time, because of the huge changes in the search algo, it's not possible to achieve good rankings in Google with pre-penguin seo techniques.
One may be mistaken for thinking that the only harm done in seo was to the seo workers who have lost their jobs and those that are going to lose their jobs due to their inability to adapt to the incessant Algorithm changes. But, something much worse is happening in the seo industry that is rarely spoken of. This is due to the simple fact that there aren't enough good Seos left who can see what it happening.
All knowledgeable Seos realise that about 99% of the cannot remain operating and active nor continue for very long because they can't get results for the clients.
Unfortunately thou what Seos fail to realise is that these inferior seo charlatans are not just failing their clients with their rankings but they are in fact destroying their sites! These agencies are in fact utilising, not only old optimization techniques but are utilizing, seo tactics that are completely damaging to the longevity and sustainability of the sites they are pretending to rank.
Only top seo companies such as McGrath Enterprise Seo Outsourcing have expanded while most other companies have had to shut up shop.
With search engine optimization seo services on the market that are centered upon over optimized anchor ratios many potentially great client online properties are dangerously just millimetres away from being slapped by a google penalty. And, unfortunately it is becoming clear that unless you are already an established brand like Coca Cola your site cannot and will never recover from Penguin.
Even though this type of dangerous search engine optimization behaviour is prevalent most business owners are totally unaware that it is happening.
Although there are still plenty of seo agencies around there are not that many who can actually produce results.
Seo companies from all around the globe tend to make claims for rankings that they simply cannot live up to. Some have also been known to steal the credit for seo work that they have not even undertaken.
A huge percentage of seo companies now do not worry about achieving rankings for their clients. They simply pass them off with the falsehood that it takes time to see movements in the SERPs and then take on new clients when the old ones eventually realise that no results are likely to ever come.
Seo clients have become a disposal and recyclable asset in the business plan of many seo companies. It is time that seo companies were held responsible for their actions and I urge every potential seo client to do their due diligence when they consider which seo services to use. Be sure to investigate any seo agency you wish to use.
Do they openly show their seo processes? Beware of any company that guards their "seo knoweldge" or hides behind a veil of secrecy because they are probably using spam tactics. Be sure any company you work with highlights their processes and explains how they intend to rank your site.
Check that the people doing your off page optimization understand the new rules of seo. Drill into their knowledge of recent Google updates and ask them for examples of keywords that they have ranked websites for.
If examples of rankings are given to check the exact match search count on the Google keyword tool or have someone else do it for you. Are those keywords generating enough traffic to make the claims by the seo company stand up, or do their claims fall short because the keywords ranked are worthless?
When it comes to online marketing and especially Google seo ensure you always use genuine businesses like this or you run the risk of damaging your Google rankings, your online revenue and your company name.
Many seo companies show their success ranking sites for keywords that get less than 200 hits per month. A total waste of money.
Michael McGrath owns and operates McGrath Enterprise Seo. McGrath Enterprise Seo Services give amazing info, guides and advice over at make seo services money quickly.
In addition 10s of thousands of ordinary people who had been employed in the internet marketing industry have lost their jobs. Meanwhile the search engine giant Google increased their paid advertising revenue by 42% just a coincidence?.
Sadly, even the small amount of seo agencies that have stayed active after the devastating effects of the Penguin update have failed to update their search engine optimization knowledge.
In these time, because of the huge changes in the search algo, it's not possible to achieve good rankings in Google with pre-penguin seo techniques.
One may be mistaken for thinking that the only harm done in seo was to the seo workers who have lost their jobs and those that are going to lose their jobs due to their inability to adapt to the incessant Algorithm changes. But, something much worse is happening in the seo industry that is rarely spoken of. This is due to the simple fact that there aren't enough good Seos left who can see what it happening.
All knowledgeable Seos realise that about 99% of the cannot remain operating and active nor continue for very long because they can't get results for the clients.
Unfortunately thou what Seos fail to realise is that these inferior seo charlatans are not just failing their clients with their rankings but they are in fact destroying their sites! These agencies are in fact utilising, not only old optimization techniques but are utilizing, seo tactics that are completely damaging to the longevity and sustainability of the sites they are pretending to rank.
Only top seo companies such as McGrath Enterprise Seo Outsourcing have expanded while most other companies have had to shut up shop.
With search engine optimization seo services on the market that are centered upon over optimized anchor ratios many potentially great client online properties are dangerously just millimetres away from being slapped by a google penalty. And, unfortunately it is becoming clear that unless you are already an established brand like Coca Cola your site cannot and will never recover from Penguin.
Even though this type of dangerous search engine optimization behaviour is prevalent most business owners are totally unaware that it is happening.
Although there are still plenty of seo agencies around there are not that many who can actually produce results.
Seo companies from all around the globe tend to make claims for rankings that they simply cannot live up to. Some have also been known to steal the credit for seo work that they have not even undertaken.
A huge percentage of seo companies now do not worry about achieving rankings for their clients. They simply pass them off with the falsehood that it takes time to see movements in the SERPs and then take on new clients when the old ones eventually realise that no results are likely to ever come.
Seo clients have become a disposal and recyclable asset in the business plan of many seo companies. It is time that seo companies were held responsible for their actions and I urge every potential seo client to do their due diligence when they consider which seo services to use. Be sure to investigate any seo agency you wish to use.
Do they openly show their seo processes? Beware of any company that guards their "seo knoweldge" or hides behind a veil of secrecy because they are probably using spam tactics. Be sure any company you work with highlights their processes and explains how they intend to rank your site.
Check that the people doing your off page optimization understand the new rules of seo. Drill into their knowledge of recent Google updates and ask them for examples of keywords that they have ranked websites for.
If examples of rankings are given to check the exact match search count on the Google keyword tool or have someone else do it for you. Are those keywords generating enough traffic to make the claims by the seo company stand up, or do their claims fall short because the keywords ranked are worthless?
When it comes to online marketing and especially Google seo ensure you always use genuine businesses like this or you run the risk of damaging your Google rankings, your online revenue and your company name.
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