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Using Search Engine Optimization Correctly in 2013
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April 2013 saw the seo landscape change effecting both searchers and seo companies alike. A great many thousands of search engine optimization companies have closed their virtual doors and many, many more search engine optimization professionals have lost their jobs and homes as a greedy Internet giant has raped smaller business to claim more profit from the Internet by stripping websites of their ability to rank in Google Search forcing real businesses into the Google pay per click advertising pipeline..
Many seo companies show their success ranking sites for keywords that get less than 200 hits per month. Worse than useless because it costs the client money.
McGrath Enterprise Seo Services offers amazing informative guides and advice at the site www.mcgrathenterpriseseo.com/blog � seo services blog.
Likewise tens of thousands of employees who had been employed in the industry have lost their jobs. Meantime Google raised their paid advertising revenue by 42% just a coincidence?.
Many search engine optimization agencies did survive Penguinhit but it is not because of their seo knowledge. It is merely due to the fact that they can get new customers.
Following these many algorithm changes 90%, if not more, of seo agencies are finding it extremely difficult to adapt. Ranking sites in Google has become impossible for them.
One might be mistaken for believing that the negative effect of the Google changes was to the seo workers who have lost their jobs and the closing of seo companies because they cannot adapt to the changing search environment. The lose of jobs and failures of seo companies is not the worst thing to come out of all the Google madness. Something that is rarely discussed � mostly because there are not enough Seos left who realise it is happening!
The sad reality is difficult to bear but all too real. Just about all remaining seo companies are not just unable to get rankings for the target sites belonging to their clients due to the fact that they are failing to update their knowledge they are infact causing more harm as they go along. They are creating havoc because they are incorporating into their processes outdated link building processes which Google claims are pure spam.
Unfortunately thou what they don't often address is the fact that these inferior seo companies are not purely failing their clients they are actually hurting their sites! These "companies" are utilising, not just old search engine optimization practices but are using, seo practices that are 100% damaging to the sites they are pretending to help.
Only top seo companies such as McGrath Enterprise Seo Outsourcing have grown while most other businesses have closed their virtual doors.
Past seo techniques are not effective any more yet many seo companies are still relying on anchor text alone to rank a site in Google. You should be aware that this is tremendously dangerous as the Google Penguin now targets this type of backlink and punishes sites that use it very severely. It is sad to think that seo companies that destroy their client' s Google presence will leave those clients in a very sticky situation as clearly no non-brand sites ie. non big brand names have recovered from a penguin hit.
Even though this kind of dangerous seo behaviour is common most site owners are totally unaware that it is happening.
Since the release of the Penguin update not very many seo companies have kept up their skill level. Most are still using tactics that do not work or are harmful to sites.
Search engine Optimization agencies, especially ones that are not natural English speakers, just cannot create the rankings that they claim they can and make promises that they cannot deliver. Some have also been known to steal the credit for seo work that they have not even undertaken.
Seo companies, especially offshore based seo agencies that use workers with inferior English language skills, are quite content to take on clients whom they then fail to rank, so they lose those clients and then simply take on more.
Seo clients have become a disposal and recyclable asset in the business plan of many seo companies. If you are considering using an seo company then please be extremely careful who you chose. Check out the company and see what other people are saying about them. If they are very cheap then they are probably worthless. However, just because they are expensive does not mean they are good either!
Are they open about the techniques they use? Are they very guarded about how they perform search engine optimization? Be sure any company you work with highlights their processes and explains how they intend to rank your site.
Be sure that the Seo Company knows what they are talking about. Ask them about the Penguin update. Drill into their knowledge of recent Google updates and ask them for examples of keywords that they have ranked websites for.
Also ensure that the company supplied you with an exact match count of the searches performed for the keywords they have ranked.
You should always employ the seo services of genuine seo companies to execute your search engine optimization. If you opt for an inferior seo service then you will get inferior results that may even and probably will damage your brand.
Many seo companies show their success ranking sites for keywords that get less than 200 hits per month. Worse than useless because it costs the client money.
McGrath Enterprise Seo Services offers amazing informative guides and advice at the site www.mcgrathenterpriseseo.com/blog � seo services blog.
Likewise tens of thousands of employees who had been employed in the industry have lost their jobs. Meantime Google raised their paid advertising revenue by 42% just a coincidence?.
Many search engine optimization agencies did survive Penguinhit but it is not because of their seo knowledge. It is merely due to the fact that they can get new customers.
Following these many algorithm changes 90%, if not more, of seo agencies are finding it extremely difficult to adapt. Ranking sites in Google has become impossible for them.
One might be mistaken for believing that the negative effect of the Google changes was to the seo workers who have lost their jobs and the closing of seo companies because they cannot adapt to the changing search environment. The lose of jobs and failures of seo companies is not the worst thing to come out of all the Google madness. Something that is rarely discussed � mostly because there are not enough Seos left who realise it is happening!
The sad reality is difficult to bear but all too real. Just about all remaining seo companies are not just unable to get rankings for the target sites belonging to their clients due to the fact that they are failing to update their knowledge they are infact causing more harm as they go along. They are creating havoc because they are incorporating into their processes outdated link building processes which Google claims are pure spam.
Unfortunately thou what they don't often address is the fact that these inferior seo companies are not purely failing their clients they are actually hurting their sites! These "companies" are utilising, not just old search engine optimization practices but are using, seo practices that are 100% damaging to the sites they are pretending to help.
Only top seo companies such as McGrath Enterprise Seo Outsourcing have grown while most other businesses have closed their virtual doors.
Past seo techniques are not effective any more yet many seo companies are still relying on anchor text alone to rank a site in Google. You should be aware that this is tremendously dangerous as the Google Penguin now targets this type of backlink and punishes sites that use it very severely. It is sad to think that seo companies that destroy their client' s Google presence will leave those clients in a very sticky situation as clearly no non-brand sites ie. non big brand names have recovered from a penguin hit.
Even though this kind of dangerous seo behaviour is common most site owners are totally unaware that it is happening.
Since the release of the Penguin update not very many seo companies have kept up their skill level. Most are still using tactics that do not work or are harmful to sites.
Search engine Optimization agencies, especially ones that are not natural English speakers, just cannot create the rankings that they claim they can and make promises that they cannot deliver. Some have also been known to steal the credit for seo work that they have not even undertaken.
Seo companies, especially offshore based seo agencies that use workers with inferior English language skills, are quite content to take on clients whom they then fail to rank, so they lose those clients and then simply take on more.
Seo clients have become a disposal and recyclable asset in the business plan of many seo companies. If you are considering using an seo company then please be extremely careful who you chose. Check out the company and see what other people are saying about them. If they are very cheap then they are probably worthless. However, just because they are expensive does not mean they are good either!
Are they open about the techniques they use? Are they very guarded about how they perform search engine optimization? Be sure any company you work with highlights their processes and explains how they intend to rank your site.
Be sure that the Seo Company knows what they are talking about. Ask them about the Penguin update. Drill into their knowledge of recent Google updates and ask them for examples of keywords that they have ranked websites for.
Also ensure that the company supplied you with an exact match count of the searches performed for the keywords they have ranked.
You should always employ the seo services of genuine seo companies to execute your search engine optimization. If you opt for an inferior seo service then you will get inferior results that may even and probably will damage your brand.
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